Serendipity Salon & Day Spa
american culture researchers and chemists have found that blueberries rank #1 in antioxidant activity when compared to 40 other fresh fruits and vegetables. Antioxidants protect the hair and help neutralize harmful products of metabolism called "free radicals" (particles that damage cells). Blueberries contain many of these naturally occurring antioxidants such as vitamins A, C, and E. Blueberries also contain Zinc, Potassium, Iron, Calcium and Magnesium which are known to be beneficial to the hair. Anthocyanin, the pigment that makes blueberries blue is thought to be responsible for this major health benefit acting as an antioxidant. Antioxidants are the “natural zappers” of free radicals. Blueberries are one of the few fruits native to North America. Wheat protein strengthens the hair while providing climate control. This protein helps to absorb moisture in dry or humid weather conditions. Phytochemicals, natural chemicals occuring in plants like blueberry extract and wheat protein, create a harmony when combined. This harmony generates a positive contribution to the health of hair. american culture believes that our product formulas are the perfect blend of forward-thinking, scientific technology and nature.